Impulse buying is rising faster than ever in China, thanks to the development of a seamlessly integrated e-commerce ecosystem. How can brands capitalize on this trend and drive their online sales? In the second part of the Impulse buying series, we will talk about 3 tactics for brands to maximize the impulse buying trend in China.
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Social Shopping in China: The Rise of Impulse BuyingAugust 27, 2018 • Nisha RaoRead
Have you ever just browsed an online shop for fun without planning on making any purchases, but still ended up buying one or two (or 10) products that you couldn’t resist? It's called impulse buying - the act of spontaneous buying for no apparent reason. The convenience of e-commerce has completely revolutionized the shopping habits of Chinese people. One of the consequences of this revolution is that more and more Chinese consumers are buying impulsively, leading to opportunities for brands to boost their sales. Why is this happening? Let’s find out in this article.
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WeChat Floating Windows - The good, the bad and the potentialJune 25, 2018 • Aurélien RigartRead
WeChat has recently introduced a new feature on iOS called the “floating window”, which allows users to quickly save an article or webpage. Let's look at the good, the bad and the potential of this feature.
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Social Shopping in China: 6 elements to succeed on WeChat - Part 2Read
In part 2 of the series: "Social Shopping in China", we discuss 6 key elements that can boost the performance of your business.