Although they have already clearly defined their target customers, Very Frenchy understands that the Chinese travel industry is quite different when compared to other countries. This is true in terms of not only customers who have different desires and needs from their Western counterparts; but also the unique and diverse characteristics of China’s digital market which are a challenge for any companies wanting to enter and expand their business here.
For Very Frenchy, the main goal was to create an inspirational website for Chinese travelers to visit France. In order to do so, they needed to align with the Chinese culture which ultimately affects customer behavior, while still displaying a genuine spirit of France and its beauty.
Therefore, they wanted to deliver the best user experience to their customers, in order to attract more customers and increase their engagement and loyalty towards the brand.
The first step was to create a magazine website designed specifically for their target persona: Chinese travelers who want to visit France. The website needed to highlight the finest spots for eating, staying, sightseeing, entertainment, and various engaging articles for tourism.
The content is divided into categories, improving navigation and ease of use for customers to search and explore by needs.
The website also allows customers to get suggestions by fields and interests, from which to select the most suitable destinations.
Furthermore, Very Frenchy provides users with many traveling tips and advice specifically for France visitors.
The backend was developed in Drupal 8 - a great choice for managing websites with many different types of content.
Apart from frontend technologies such as jQuery and Less, the main attribute for an amazing interface is the art design.
Max - Art Director at IT Consultis, shared his thought on the design:
We chose to make the design elegant and classy, simple and flat in order to focus more on pictures. Users can navigate through many recommendations on activities to do in France so the idea was to find an efficient way to organize information. Understanding the client's visual identity, we rolled up our sleeves with an attempt to integrate their flashy purple color into an elegant design. As the website focuses on showcasing pictures of trending and unique destinations in France, we carefully selected only the best photos which are inspiring and of high-quality resolution. In addition, the content was reorganized into different categories and displayed in the most effective way with pictures. Due to the complexity of elements, along with the diversity in types of articles, the UX phase took us significant effort to complete. The design style for UI and UX has yielded a sweet result: a charismatic website in harmony with various content, images, and effects.
Very Frenchy implements the Wishlist feature, which allows customers to save and keep their favorite activities to do when in France. There is no limitation for saved content, regardless of types, number, and image sizes.
The Wishlist is divided into the same categories of the website, therefore facilitating the process of saving and tracking content. Above all, it creates a personalized experience for each customer, ensuring that they can not only explore interesting destinations in France for their trips, but their website interaction is also a pleasant journey.
Overall, the website underwent a breakthrough of UI and UX design, with a flexible and charming appearance. In the end, Very Frenchy was able to own a user-friendly and easy-to-manage website, with an elegant look, delivering a seamless experience to customers.
With such a smooth and pleasant experience on the website, it is hopeful that Chinese travelers enjoy the best of France thanks to Very Frenchy.