Trelawny is an independent manufacturer of pneumatic tools and surface preparation equipment operating from its headquarters in the engineering heart of the UK in Leamington Spa. For over 50 years Trelawny has been offering a range of equipment for the preparation of concrete, steel and stone in various industries. IT Consultis was asked to adapt their existing English website for the Chinese Market. This involved creating a multilingual website, optimizing it for Chinese search engines such as Baidu and ensuring compatibility with IE7+, to name a few.Launch it
We created a custom template on WordPress allowing them to be efficient for Baidu SEO. We also created a custom post to list products. This way, products are easy to manage from the back office, as it means the administrator just has to fill in the custom fields we created with the product information, which then generates the page with different tabs for better content organization.
Trelawny’s Chinese website is up and running and helping them grow their business in the Chinese market.