IT Consultis chose to develop the online shop using 2 technologies: Magento and Drupal, so we could provide the Stella Luna team with the best features from both platforms to manage products and content at the same time, bringing them closer to their targeted brand image goal.
There is nothing worse for conversion than dropping your cart because the process is a hassle like having to create your account prior to the purchase (not even mentioning you don't remember your login and the reminder email goes directly in your spam box). So, one-step check-out was a must here, allowing users to purchase without having an account. You might think this is a waste of valuable user's information, well you're wrong because we're smarter than that. We made sure the system creates automatically an account when the user fills in their billing/shipping information - and all these data go straight into Stella Luna's ERP.