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Date: 2017
Client: Roger Dubuis

Roger Dubuis launched a WeChat campaign to showcase their technical excellence while leveraging WeChat O2O to drive offline engagement and sales.

Roger Dubuis (Richemont Group) is one of the most famous and renowned luxury brand, creator of stunning, exquisite Swiss watches. All timepieces produced by Roger Dubuis follow strict rules, which established the brand as synonym for quality, craftsmanship and prestige.

As a well-positioned brand in China, Roger Dubuis never stops surprising their fans, and this year they really outdid themselves by establishing a partnership with Pirelli, the famous Italian manufacturer of top-quality tyres, also supplying some of the fastest F1 cars. The partnership came to life in the form of the latest timepiece created by the Swiss brand, called Excalibur Spider Pirelli. Not only is this watch a real joy to the eyes, but it features a detail that really sets it apart from the competition: the strap is made of tyres that were used by actual F1s.