After gaining success in many markets, Nacon determined that their next step was to expand into Asia, especially to promote their latest product: the Revolution Pro Controller 2. This Controller has set the whole new level of product innovation for NACON, offering many new functions that greatly assist any style of gamers. With the most advanced technology, combining with eSport features, and especially its ability of full customization, the controller is a great choice for anyone wishing to elevate their gaming skills.
With such development in their products, NACON wanted to have a localized website emphasizing on the promotion of their new controllers, with optimal loading speed while still keeping similar features to their original website. Everything needed to be ready in just one month: quite a challenge.
In this project, the backbone of the original website was duplicated, while redundant parts were omitted after an in-depth analysis, in order to maximize the loading speed and make full use of the time at disposal before launch.
The website supports multi-languages: English, Korean, and Chinese. While the original site has this feature built by subfolders, a decision was taken to change it completely to domains, which allows better localization - a key since Nacon is targeting multiple countries and cultures within the Asian market.
As NACON is attempting to promote its latest product, the website focuses on displaying the most detailed information and features of the Pro Controller 2.
Product Page of Pro Controller 2
One of the best features of NACON’s website is “Profile", which allows users to share customized buttons mapping profiles for their controller, vote for their favorite ones and get ideas and suggestions to adjust their own gamepad. When duplicating this feature from the parent website, an optimization of the responsive layout was carried out, which previously prevented the “Profile” feature from fully performing to its potential.
Profiles in NACON website
Sharing on the technical development, Nghia, one of ITC's developers on this task, commented:
We built a fast website with a beautiful layout. In addition, Ajax was selected to create a flexible plugin that allows users to set up accounts and create game “profiles”, which sped up the entire process. We took great care in optimizing the SEO. By using Yoast SEO plugin, we can improve the site's SEO on all needed aspects, not only increasing rankings and CTR (click-through-rate) for organic search results, but also ensuring the future generated content is properly aligned to the site's set of keywords”
NACON on mobile
After getting the new website, Nacon can now head to the Asian market with full force to promote their products, as well as engage with the local community of gamers through an advanced version of their “Profile” feature.
Not only does Nacon benefit through the new website, but gamers around Asia can also find interesting information about products and get inspiration from other gamers with similar interest.