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Date: 2016
Client: Leica
How Leica localised to China: a global brand on Drupal 8
Leica camera AG is a legend and one of global leader in the photography industry and premium-segment manufacturer of cameras, specialised in street photography and sport optics products. For over 100 years, Leica has constantly been one of the most sought-after camera brands, creating a strong following among enthusiasts and professionals alike. Leica has made a strong commitment to enter China, by opening physical stores in Beijing and Shanghai. Also, recently Leica entered into partnership with Huawei, a leader in consumer electronics, first with the launch of Huawei's Leica-branded P9 phone and more recently with a new R&D center based at Leica's headquarters, in Germany
Leica camera
We were honored to cooperate with Digital Luxury Society and optimise the Chinese website by implementing Drupal 8, the first time for the iconic brand in China, and improve the entire site structure to create a smooth user experience for Leica's Chinese customers. Furthermore, at IT Consultis we created an evolutive CMS to localise Leica's assets for the Chinese market.
Leica camera
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