With a unique digital ecosystem, it is definitely challenging for new brands to build their business from scratch in China. Companies with e-Commerce service like French Lifestyle face even more difficulties because of the local search engine, social networks, payment methods, and online policies. Besides, the user interface and user experience also have to be adapted to resonate with Chinese customers behavior. Therefore, in order to reach the targeting customers in China, French Lifestyle needed a website with a seamless experience to promote its subscription service and wine shop. Furthermore, they also educate customers about the wine’s origin, texture, food combination, and provide recommendations from top experts on how to enjoy every wine bottle to the fullest. Therefore, the website needs to reflect the brand image of French Lifestyle while being adapted to the aesthetic taste of Chinese customers.
French Lifestyle's Products and Services
Thanks to our experience in building robust, conversion-oriented e-Commerce websites, ITC was trusted to help with the whole process of conceptualization, wireframing, design, front end, and back-end development.
Online Wine Shop
Mobile Responsive Website
The visual design of French Lifestyle’s website was crafted by our experienced designers and front-end developers. To reflect the soul of French vineyards and artisanal wines, the colors red, black, light orange and light brown were chosen. The homepage features a stunning banner showcasing black grapes, used to manufacture the finest French wines. In the center of the banner image, the value proposition of French Lifestyle is clearly stated: “The easiest way to taste great French wines - at good value”, together with 2 strategically placed Call-to-Action buttons to trigger the purchasing behavior. The design of French Lifestyle website perfectly harmonizes the authentic feeling of traditional vineyards and the latest web design principles: those include full-screen background, flat icons, inspiring Call-to-Action and toggle effects.
For the back-end, we selected Magento 1.9, the leading e-commerce platform used by more than 250,000 merchants around the world. Magento is widely used thanks to its open source philosophy combined with robust e-Commerce features, such as customizable themes, search engine optimization, secured upgrades, and payments, as well as multilingual support. With 6 years of experience in Magento development, our Magento team successfully utilized those features to provide an extremely conversion-oriented website and a customer-centric shopping experience. Each step of the buying process from product selection to payments was carefully designed with curated text and visuals provided by French Lifestyle, together with attractive Call-to-Action to ensure a seamless and personalized experience for wine lovers. WeChat Pay and Alipay were integrated to please their Chinese customers, showing the effort of French Lifestyle in localizing the digital asset for the Chinese market.
Hien - a Senior Fullstack Developer who participated in this project, said:
When building a Magento website, we do not recommend changing the files from the core as it will lead to many issues in the future: the most obvious one will be the difficulty to upgrade Magento to a newer version. The best practice when applying changes is to use event observers or to override some core files with custom module files. By following such practice, we are able to create flow and behavior customization on the core features instead of creating them from scratch.
Despite this convenience, these core features can be hard to handle, and you need experts to make sure Magento 1.9.x works the way it is intended. To overcome this challenge, our team needed to carry out in-depth research and testing until every feature has been developed and tested. Even the smallest issues were not allowed to be underestimated and were taken care of all along the project.
Besides, we applied the best practices to integrate WordPress blog into Magento, because WordPress is an ideal platform for content management and Magento is specialized in catalog management. Using this way, we could leverage the strength of both Magento and WordPress, providing a more seamless experience to the customers.
When being asked about the most important factor contributing to this project, Hien said:
For this project, we aimed to satisfy every need of French Lifestyle, so we focused on even the smallest details. This is undoubtedly a project that reflects the full capabilities of Magento, as well as our great expertise in handling this open source platform.
This is a fantastic website for all wine lovers in China since they can obtain exclusive, hand-picked, wines at an accessible price; at the same time, they learn about wine culture and get closer to the huge community of artisanal wine lovers. ITC was proud to join hands with French Lifestyle in their mission of promoting the French wine culture in China. The website was delivered in time with a stunning responsive design, reflecting the authenticity of French Lifestyle’s products. The back end was developed using the best practices of Magento 1.9, resulting in perfectly customized and localized experience.