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Date: 2013.06
Client: Starwood Hotels

As soon as you step into FEI Bar‘s oversized cocktail cube you know without a shadow of a doubt that you have entered a place where extravagance, bold design and premium entertainment come together to create a place of excess and exclusivity. As part of the W Hotel and the first of its kind in Guangzhou, this extravagantly unique cube venue covers three floors and a rooftop terrace with a capacity of 300 guests. Being a brand new club with the objective of becoming The Bar Rouge of the Southern China, FEI Bar needed a digital partner to surpass their expectations. IT Consultis was therefore selected to carry out their mission.

From the introduction of the club with fantastic photos and photo galleries, to promoting all their events, IT Consultis faced an interesting challenge: How to promote all those events in the best possible way and how to show previous ones in a very interactive way. WordPress was the technology chosen to fulfill this mission.

The website’s visual identity was influenced by the interior design and atmosphere of FEI Bar – dark with a pop of neon colors representing the bright lights in a nightclub.

The website is now live. Combined with strong marketing actions on site, the club is attracting more and more people and is on his way to becoming one of the most successful clubs in the region. If you are in the area, go grab a drink, you are going to love it! Please visit their website and make a reservation here. All the best to them