People in China now can forget the QR codes, and make the payments with virtually nothing but... themselves. The new payment method that we are talking about is facial recognition, which has been implemented by WeChat Pay and Alipay in various industries.
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What Experts Say? - The Impact of Xiaohongshu in China (Opinion from the key people @ DLG, Jing Daily, Full Jet, Nude and Double V. Consulting)Read
Thanks to Xiaohongshu's growing popularity, the platform has certainly become a hot topic for discussion. Some people are praising it while the others are still doubtful about its impact on the Chinese e-commerce. So what to make of Xiaohongshu? We have consulted some of the most influential digital experts in China: this is what they think of Xiaohongshu.
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Mini Programs can now finally drive users to Official Accounts!September 24, 2018 • Aurélien RigartRead
WeChat has just released a new functionality that was eagerly awaited by many - the capability of following Official Accounts right from within Mini Programs. What does this mean for Mini Program and Official Account owners? Let's find out.
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Social Shopping in China: 3 Tactics to Maximize Impulse Buying among Chinese ConsumersSeptember 19, 2018 • Nisha RaoRead
Impulse buying is rising faster than ever in China, thanks to the development of a seamlessly integrated e-commerce ecosystem. How can brands capitalize on this trend and drive their online sales? In the second part of the Impulse buying series, we will talk about 3 tactics for brands to maximize the impulse buying trend in China.
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Social Shopping in China: The Rise of Impulse BuyingAugust 27, 2018 • Nisha RaoRead
Have you ever just browsed an online shop for fun without planning on making any purchases, but still ended up buying one or two (or 10) products that you couldn’t resist? It's called impulse buying - the act of spontaneous buying for no apparent reason. The convenience of e-commerce has completely revolutionized the shopping habits of Chinese people. One of the consequences of this revolution is that more and more Chinese consumers are buying impulsively, leading to opportunities for brands to boost their sales. Why is this happening? Let’s find out in this article.
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WeChat Floating Windows - The good, the bad and the potentialJune 25, 2018 • Aurélien RigartRead
WeChat has recently introduced a new feature on iOS called the “floating window”, which allows users to quickly save an article or webpage. Let's look at the good, the bad and the potential of this feature.
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Social Shopping in China: 6 elements to succeed on WeChat - Part 2Read
In part 2 of the series: "Social Shopping in China", we discuss 6 key elements that can boost the performance of your business.