WeChat has been very successful over the years. However, with lockdown, more and more merchants have also started to go digital and launch their mini-program on Alipay.
A relatively new concept that emerged in the last few years: FOMO has several different faces and triggers. Let’s discover them it in this article!
In our previous article, we discussed the upward trend of private traffic in China. In particular, we figured out two structural problems hindering brands' growth on marketplaces and emphasized that brands need to reach the ratio of 70-30 public-private traffic to secure the relationship with customers and achieve long-term growth.
Operating on marketplaces is a fantastic way to reach out to customers and build visibility. However, should brands rely on marketplaces all the time? Will marketplaces be effective in the long run? Are there other ways to strengthen your online presence in China's increasingly competitive market? Let’s discover that in this article.