Learn about the marketing trends that will shape China in 2019, featuring Omnichannel data integration, the WeChat OS, social commerce, AI and real-life case studies.
These days, more and more people are performing professional tasks on WeChat. However, this social platform was not actually built for that task. To tap into this potential market and offer a more tailored solution, the team at WeChat has developed a dedicated app for work purposes, called WeChat Work (企业微信). In this article, we will lay out 4 key benefits WeChat Work can bring to your business.
The demand for multichannel content publishing is making the headless architecture becoming more and more popular. What are the benefits that headless architecture can bring to you? Should you get rid of the traditional architecture and adopt a headless one? In this article, we will give you the answers to these questions.
The headless architecture is widely adopted these days in the tech community to support multichannel publishing. What is it exactly and how can you leverage its functionalities to build an optimized digital ecosystem? Let’s find out in our Headless series.
People in China now can forget the QR codes, and make the payments with virtually nothing but... themselves. The new payment method that we are talking about is facial recognition, which has been implemented by WeChat Pay and Alipay in various industries.
Thanks to Xiaohongshu's growing popularity, the platform has certainly become a hot topic for discussion. Some people are praising it while the others are still doubtful about its impact on the Chinese e-commerce. So what to make of Xiaohongshu? We have consulted some of the most influential digital experts in China: this is what they think of Xiaohongshu.
WeChat has just released a new functionality that was eagerly awaited by many - the capability of following Official Accounts right from within Mini Programs. What does this mean for Mini Program and Official Account owners? Let's find out.