Last month, Adrien Boué, General Manager of ITC Singapore, had the opportunity to join a public speaking event organized by Entreprn. The event, called Social Selling Forum, took place on January 25, at The Executive Centre, Frasers Tower, Singapore; featuring 11 keynote speakers who are leading members of some of the most innovative companies across Asia such as Kantar Worldpanel, Microsoft Singapore, and so on.
Contributing to the in-depth discussions on how brands can leverage social media to communicate with their target customers, Adrien covered the topic of WeChat CRM, Loyalty Programs and How to Drive Engagement in China. With detailed methodology, case studies, and actionable takeaways, Adrien took the audience through the journey of Social CRM, discussing 6 tactics to drive engagement in China:
- Automation & Customer Service
- Customization & Personalization
- 48 Hour Targeting
- Loyalty Programs
Many thanks to Max Henry and the Entrepnr team for organizing the event. Looking forward to our next collaboration!