Last Thursday, December 12, ITC was grateful to deliver a sharing session organized by CCI FRANCE CHINE Shanghai and reserved exclusively to members of the Chamber. ITC’s Consulting and Strategy Manager, Nisha Rao, gave the audience an in-depth presentation on WeChat CRM, Loyalty Programs and How to Drive Engagement in China, receiving lots of attention and positive feedback.
Nisha’s presentation focused on 2 parts:
- The fundamentals of Social CRM on WeChat
- Tactics to Drive Engagement in China: Segmentation, Automation & Customer Service, Customization & Personalization, 48 Hour Targeting, Analytics, and Loyalty Programs
Detailed methodology, real-life case studies, and actionable takeaways were discussed to guide the audience throughout the journey of social CRM and provide the audience with an all-round knowledge of driving engagement in China’s disruptive environment.
Many thanks to CCI FRANCE CHINE for organizing the event. Looking forward to more collaboration in the future!