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[SHANGHAI EVENT] WeChat CRM and Tactics to Drive Engagement in China @ AustCham

Posted in News & Events on February 20th 2019


Social media, especially WeChat, play a key role in the Chinese digital environment. This is why it’s extremely important for brands to adopt an effective social CRM strategy to keep engaging with their customers. On February 28, Nisha Rao, Strategy and Consulting Manager of IT Consultis, will present this interesting topic to the audience attending the speech WeChat CRM, Loyalty Programs and How to Drive Engagement in China. The event is organized by AustCham Shanghai and BenCham Shanghai, and is open for registration to both Chambers' members and individuals interested in Social CRM in China.

Nisha will give a deep insight over WeChat CRM, Loyalty Programs and strategies to drive engagement in China. Each section will include detailed methodology, latest trends/statistics, together with China’s specific case studies and useful takeaways for brands. ITC is grateful to have Kai Hong - Chairman of JINGDigital to join the discussion and deliver a speech on Social CRM & Social Commerce, The Game Changer of Retail Experience for China.

Details of the event can be found as follows:

  • Date: February 28, 2018
  • Time: 6:30 - 8:00 PM
  • Location: WeWork, 6F, 518 Xinjiang Road, Jingan district, Shanghai


  • The event is an ideal opportunity for CEOs, business owners, e-commerce managers, and digital marketing managers, as well as any individual interested in the role of Social CRM in the Chinese digital ecosystem and its impacts on your business’ success.
  • Attending this event will also give you an opportunity to grow your network and exchange ideas with other experts in the digital industry.

Register Now!






Some positive feedback we received from the previous events includes:

“Excellent, informative and engaging” - Ryan Purkey, Marketing Director of Property Passbook
“A productive and learning event” - Christy Chen Moeller, Vice Chairman of Danish Chamber of Commerce China
“A lively and insightful presentation!” - Guilhem Vincens, ABN AMRO Asia-Pacific Head of Change & Innovation

Limited seats available!

Scan the QR code below or click HERE to learn more about the event and register now!