How to grow an agency from scratch to a multi-million USD business? What are the most important factors to consider to be in business in China?
These are some of the questions addressed to our Vice President and Co-founder Aurelien Rigart by Matthieu David, CEO of Daxue Consulting, on his China Paradigm Podcast #13, November 2018. Since then ITC has continued to skyrocket with great growth towards our Big Hairy Audacious Goal (BHAG) to become the leader in Asia in digital transformation for brands with global ambitions by the end of 2020.
China Paradigms Podcast and Vlog, powered by Daxue Consulting, conducts regular interviews with innovators and entrepreneurs in China, digging into their business stories and providing audiences with a 360-degree understanding of the Chinese market.
Aurelien narrated the story of ITC from its early days, when we won the trust of our very first clients, worked hard on small projects to start building our portfolio and reputation.
Aurelien also addressed the importance of the omnichannel approach in today’s digital world. International companies that aim at entering the Chinese market find themselves to face multiple challenges, including the localization of their digital assets and overcoming the cultural barrier. A digital agency must, from the one side, have the required technical expertise, from the other side, understand the market and shape the user experience accordingly. The full podcast can be found HERE.
Many thanks to Matthieu for inviting us to his podcast. Looking forward to our next collaboration!