In China, consumers are no longer buying “things”, but rather “experiences”. More and more, they not only expect brands to customize the products according to their needs and expectations but also require a seamless purchasing process and excellent customer service before, during and after their purchases. To meet this rising demand, different e-commerce strategies and tactics have been adopted to ensure an optimized experience for the Chinese consumers at every touchpoint.
After two successful presentations about China E-commerce at the American and Danish Chamber of Commerce in Shanghai, the ITC team has brought this insightful event to the British Chamber of Commerce in Singapore. The presentation took place on August 16, 2018, hosted by ITC Singapore General Manager, Adrien Boué, who is in charge ITC expansion in Singapore and SEA.
In the presentation, Adrien led the audiences through the latest e-commerce trends in China, emphasizing the impact of each trend on the whole digital ecosystem, and providing case studies of brands that are leveraging these trends to attract their customers and drive online sales. Social commerce, WeChat mini-programs, live streaming, new retail, and O2O were among the e-commerce trends being discussed. This time, the speaker also analyzed some disruptive online platforms that are reshaping the shopping experience in China, for example, Xiao Hong Shu (a social cross-border e-commerce platform) and Pinduoduo (a platform for group buying).
Some positive feedback we received from the audiences included:
Great session this morning, very insightful; thanks to Adrien for the presentation.
from Julian Douch, General Manager (Singapore) at Whitesky Labs
Insightful presentation! Thanks for organizing this event!
from A Senior Manager participating in the event
Many thanks to Samantha Nelson and Olivia Widen of the British Chamber of Commerce Singapore for giving us the opportunity to present in front of the community in Singapore. Looking forward to our next collaboration!