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6 Reasons to choose Magento for your e-commerce website

Posted in E-commerce on April 22nd 2014
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COO and Co-Founder

At IT Consultis, Magento based websites make up the bulk of our e-Commerce projects. Being WordPress and Drupal specialists, we could go for other options - WooCommerce and Drupal Commerce for example - but even though both are good, there is no doubt that Magento is a better choice a lot of the time.

Here is why he think you choose choose Magento as the CMS for your next e-Commerce website:

1. It is open source

This means that Magento Community Edition is completely free to install, modify and use. If you have the knowledge, you can super-charge the core code and add features and functionality by installing extensions from the Magento Connect marketplace. It being open source also means that there is a huge community of developers working on it on a regular basis, ensuring the platform is always up to date, security issues free and in continuous development.

2. Specifically created for e-Commerce

Magento has been conceived as an e-commerce CMS and therefore has all the features and specs necessary to create an amazing online store or any other e-Commerce website you desire. The results you can achieve by developing a website on Magento, are better than what you would get through CMS plugins such as WooCommerce on Wordpress or Drupal Commerce on Drupal.

3. It is fully scalable

Magento grows with your business. It is flexible enough to adapt to any changes you require and any new features your business needs as it expands or evolves. If you are unsure about just how scalable Magento is, some of the biggest and most complex Fortune 500 companies use it as their CMS of choice, including Nike, Harpers Bazar, Fiji Water and Olympus. If that is not enough proof, 1/4 of all e-Commerce are using Magento.

4. You will make more money

A study carried out by Forrester Consulting on the impact that Magento has on merchants that migrated from other e-Commerce solutions found that those who did "[...] experienced an average revenue uplift of 17.3%. Of this, 20% is attributed directly to the Magento platform. [...] For the interviewed merchants, revenue uplift was driven by more frequent marketing activities, sales events, and site optimization, which are enabled by Magento’s features and scalability.”

5. Performance

Performance is key on e-commerce website as few hundreds of milliseconds delay can have a huge impact on your conversion rate. By being fully flexible, we can make the most of Magento using advanced caching techniques such as Varnish. Database can be properly optimized as well: we can, for example, do some research in a database of 150k SKUs under 400ms. Pretty fast isn't it ?

6. Flexibility

When it comes to CMS, Magento is as flexible as they come. If you have the experience and/or knowledge, its open architecture allows you to create rich, differentiated consumer experiences for all different devices and to customize back-end workflows to fit your business needs. You are in complete control over the look and feel of your Magento website, which lets your brand shine and deliver a great customer experience. The technology is modular so you can add even more functionality to your site.

In order to make the most of Magento's flexibility, having a good grasp of web development is a must - you will touch the core code after all - so if you want to create a fully customized website, but don't have the skills needed to do so, don't hesitate to give us a shout. We are happy to help!

So there you have them, the only 6 reasons you should need to become a Magento convert! Are there any other reasons that make Magento your e-Commerce CMS of choice? Or any reasons why you think there are better options out there? If you do, we want to hear about them!