In June and July 2021, both WeChat and WeCom have provided interesting functionality updates to empower brands' business management process, enhance user friendliness and introduce WeChat Mini Games Livestreaming to expand brands' marketing opportunities to China.
WeChat users are spending 3x more time on WeChat daily than marketplaces such as Taobao and Tmall. On average, users also open the app 10 times per day! Therefore, WeChat appears as an interesting platform where advertisers can be more visible.
The ITC team has empowered Havaianas to become a leader in private traffic in China by building the entire WeChat Ecosystem with a bespoke WeChat Mini Program as the core centerpiece to deliver eCommerce and loyalty to Chinese customers.
YiZhiJi is a cosmetics brand aiming to disrupt the beauty and cosmetics industry in China. Their lipsticks include a NFT feature to display messages on Phones. With a large range of lipsticks and a stunning color wheel, YiZhiJi positions itself as a high-end, connected and ultra-personalized cosmetics brand.
If you are looking for advertising on Wechat, Wechat Moments Ads are one of the best solutions to reach your targeted audience. How does it work to advertise in WeChat Moments? This guide will help you understand the different types of Moment ads for you to build the best strategy.
On April 1st 2021, both the mobile and MAC computer versions of WeChat had a significant update with several important features both for individual users and enterprises. One of them would be the better integration of features between Mac and mobile ends. Users are able to view and interact with Moments , Mini Programs, Channel videos, and Live streams over computer.